https://martyflanagan.ca/writing daily 0.75 2024-04-30 https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/15f594b6-aaae-4238-8b6b-6f0f9a4bd4e2/maxresdefault.jpg Writing https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/6e7330c2-2ead-4cd3-bd4d-0fa72ae1eb03/Screen+Shot+2022-09-07+at+12.16.35+PM.png Writing https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/c73fda6f-ba93-4b30-b38c-15a6de75c805/Screen+Shot+2022-09-07+at+12.44.54+PM.png Writing https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/ba8cbd8d-321e-46b8-b9f6-db1ca04c947d/Screen+Shot+2022-09-07+at+1.11.24+PM.png Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/bba741f8-0b8d-450f-bfc5-c50940cf4a0f/750x750bb.jpg Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/4499628d-80bc-497d-9a0d-fb315f63f568/Halcyon-in-altspaceVR.jpg Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/15f594b6-aaae-4238-8b6b-6f0f9a4bd4e2/maxresdefault.jpg Writing https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/6e7330c2-2ead-4cd3-bd4d-0fa72ae1eb03/Screen+Shot+2022-09-07+at+12.16.35+PM.png Writing https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/c73fda6f-ba93-4b30-b38c-15a6de75c805/Screen+Shot+2022-09-07+at+12.44.54+PM.png Writing https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/ba8cbd8d-321e-46b8-b9f6-db1ca04c947d/Screen+Shot+2022-09-07+at+1.11.24+PM.png Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/bba741f8-0b8d-450f-bfc5-c50940cf4a0f/750x750bb.jpg Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/4499628d-80bc-497d-9a0d-fb315f63f568/Halcyon-in-altspaceVR.jpg Writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://martyflanagan.ca/contact daily 0.75 2023-04-10 https://martyflanagan.ca/about daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/e754714d-c24f-44cb-b6a0-cde1d7442d99/headshot.png About - About Me I'm an award-winning creative technologist focused on the strategic and ethical implementation of generative AI. With a background developing content for emerging platforms, I bring a nuanced understanding of audience needs to innovative modes of storytelling. My work has been recognized at the Emmys, Webbys, Canadian Screen Awards, Digis, Peabodys, and elsewhere. I’ve spoken at a range of industry events including Realscreen Summit, the imagineNATIVE Film Festival, and Toronto Metropolitan University’s Transmedia Zone, and served as a jury member for the AToMiC Awards and the Canadian Screen Awards. Beyond digital, my writing has appeared on television and in print for Teletoon, MuchMusic, The Walrus Magazine, and more. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/e754714d-c24f-44cb-b6a0-cde1d7442d99/headshot.png About - About Me I'm an award-winning creative technologist focused on the strategic and ethical implementation of generative AI. With a background developing content for emerging platforms, I bring a nuanced understanding of audience needs to innovative modes of storytelling. My work has been recognized at the Emmys, Webbys, Canadian Screen Awards, Digis, Peabodys, and elsewhere. I’ve spoken at a range of industry events including Realscreen Summit, the imagineNATIVE Film Festival, and Toronto Metropolitan University’s Transmedia Zone, and served as a jury member for the AToMiC Awards and the Canadian Screen Awards. Beyond digital, my writing has appeared on television and in print for Teletoon, MuchMusic, The Walrus Magazine, and more. https://martyflanagan.ca/aireel daily 0.75 2026-10-23 https://video.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/ac179b14-2fc4-47c4-82e1-0b7c531a111e/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/649a8ded-ca6b-4afa-980e-a34e21d1a2f9/krea_4436_483d9663-e79d-48c6-b518-5c3c9ac88ceb-image.webp AI Reel AI Reel https://video.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/ac179b14-2fc4-47c4-82e1-0b7c531a111e/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/649a8ded-ca6b-4afa-980e-a34e21d1a2f9/krea_4436_483d9663-e79d-48c6-b518-5c3c9ac88ceb-image.webp AI Reel AI Reel https://martyflanagan.ca/creative-direction daily 1.0 2026-10-29 https://martyflanagan.ca/creative-direction/highrise-68jza monthly 0.5 2026-10-29 https://martyflanagan.ca/creative-direction/the-spoils-of-babylon-7k2yl monthly 0.5 2026-10-29 https://martyflanagan.ca/creative-direction/welcome-to-wacken-8fr2k monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1549240127522-JEL5XBFGI8E8O4AEOXRQ/thumbnail_Screen+Shot+2017-02-08+at+6.34.25+PM.png Creative Direction - Immersive Documentary: Welcome to Wacken - Process: Festival Interface (Copy) Process: Festival Interface Welcome to Wacken is comprised of five vignettes housed in a CG representation of the festival ground. In developing the interface we looked to papercraft and scale models for inspiration, creating an immersive miniature world for viewers to explore. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1548634334556-KI59I1A8TFUBA75E9Y55/fe71ffe3cc6f.jpg Creative Direction - Immersive Documentary: Welcome to Wacken - Experience Still: Festival Interface (Copy) Experience Still: Festival Interface Each time viewers return to the festival interface they find new content has been added, allowing them to choose their own path through the experience while orienting each chapter within the geography of the sprawling festival grounds. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1549225465686-P6WUCPWOI9DFLBKYN8I7/familyman.png Creative Direction - Immersive Documentary: Welcome to Wacken - Rabih: The Family Man (Copy) Rabih: The Family Man Our third chapter explores the festival through the eyes of Syrian-Canadian festival veteran Rabih. His story frames our exploration of the campground culture at Wacken, and the deep sense of community that binds it. We meet Rabih’s crew as they welcome his cousin Hannah, who recently fled Syria, to her first Wacken Open Air. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1550336429700-MSMT357QB3X4ESC3NFBX/IMG_7020+2.jpg Creative Direction - Immersive Documentary: Welcome to Wacken - Production Still: Camera Team (Copy) Production Still: Camera Team The production ran two camera teams throughout the festival, as well as a drone unit to capture aerial footage of the event. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1549225467750-DL4BWPNYBVOPRXE858VM/marchingband.jpg Creative Direction - Immersive Documentary: Welcome to Wacken - Production Still: Marching Band (Copy) Production Still: Marching Band A dreamlike sequence in our third chapter follows marching band Blaas of Glory as they wander the festival playing their rendition of ‘Final Countdown’. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1550335855481-OHCTBWO1BYIOSNKO9FLU/IMG_6989.jpg Creative Direction - Immersive Documentary: Welcome to Wacken - Production Still: On Location (Copy) Production Still: On Location The film was shot over five days on location in the summer of 2016. https://martyflanagan.ca/creative-direction/highway-yxc9l monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1550336549343-EBCHQGABXA8YAINBVUQD/IMG_4842.jpg Creative Direction - Immersive Documentary: Highway of Tears - Production Still: On Location (Copy) Production Still: On Location The film was shot in and around Smithers, British Columbia over the course of three days. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1550336522856-ZZ7EEQCYJQX2HS0G94JL/IMG_4848.jpg Creative Direction - Immersive Documentary: Highway of Tears - Production Still: Drone Team (Copy) Production Still: Drone Team A drone team was employed to capture aerial footage of the highway, to lend context to the story of Ramona Wilson’s disappearance. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1549919854177-TCT9JE7TH3475QEQTJBF/highway-of-tears-prince-george-1.jpg Creative Direction - Immersive Documentary: Highway of Tears - Event Photo: MMIW Public Forum (Copy) Event Photo: MMIW Public Forum The virtual reality piece was used to augment a cross-Canada series of town hall events hosted by CBC’s The Current, inviting community discussion around the issue of Missing and Murdered Indigenous Women. https://martyflanagan.ca/creative-direction/insidious-3-into-the-further-aepm3 monthly 0.5 2026-10-29 https://martyflanagan.ca/creative-direction/lawren-harris-7kjtw monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1549928701714-ECCNHNA2YY1AQHDLCTRC/Screen+Shot+2019-02-11+at+6.41.52+PM.png Creative Direction - Lawren Harris: Where the Universe Sings - Site Still: Where the Universe Sings (Copy) Site Still: Where the Universe Sings https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1549928701252-U443FRF208UJ4TCGZ874/Screen+Shot+2019-02-11+at+6.42.25+PM.png Creative Direction - Lawren Harris: Where the Universe Sings - Site Still: Where the Universe Sings (Copy) Site Still: Where the Universe Sings https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1549928704325-3Y6GYFNYGE79N3DI8EUR/Screen+Shot+2019-02-11+at+6.43.24+PM.png Creative Direction - Lawren Harris: Where the Universe Sings - Where the Universe Sings: Mobile App (Copy) Where the Universe Sings: Mobile App The mobile app was designed to interact with eight of Lawren Harris’s works. Each painting triggers a unique animation & audio sequence designed to illustrate Mr. Harris’s process and philosophy. In developing the project we worked closely with the Harris Estate to ensure that each element accurately reflects the spirit of his work. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1549930221260-YLBKMD73HPEGMJK20M6E/Screen+Shot+2019-02-11+at+7.10.00+PM.png Creative Direction - Lawren Harris: Where the Universe Sings - Mobile App: UX Walkthrough (Copy) Mobile App: UX Walkthrough The app’s augmented reality sequences are embedded directly into the artist’s works. From galleries to coffee table books, the app acts as an interactive window into the northern landscapes that inspired so much of Mr. Harris’s catalogue. https://martyflanagan.ca/creative-direction/thefork-d354g monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1699027726927-88WORYW7B6GLXNMJ554X/Screenshot+2023-11-03+at+12.08.34%E2%80%AFPM.png Creative Direction - Brand Campaign: TheFork - Out of Home (Copy) Out of Home Our series of out of home spots leveraged these moments in isolation, capturing a sense of spontaneity and specificity. Copy was snappy and spare, phrased as a toast in celebration of shared experience. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1679601291255-GK07JBHOT2FRZHPXEPL4/Screenshot+2023-03-23+at+3.53.39+PM.png Creative Direction - Brand Campaign: TheFork - EXECUTION (Copy) EXECUTION The campaign was rolled out across digital and print platforms in 2023, including station takeovers in the London Tube and Stockholm Metro. The brand spot has been recut into a range of lengths with alternate voiceovers to increase contextual relevance in different markets and settings. All elements have been translated into Dutch and Swedish and the campaign is currently live across the Netherlands, Sweden, and the UK. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1681406199074-C8MMR2BRQ4VOYCQFAGCH/d8da38dd-b287-49ac-8ef6-4e5ff6d19a38.JPG Creative Direction - Brand Campaign: TheFork https://martyflanagan.ca/creative-direction/waking-wonderland-tlwjm monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1679584412508-Q4MJRH0RAGF9GXLHOLNP/Alice%252BCat%252BLineup.jpg Creative Direction - Mixed Reality: Waking Wonderland - Character Design: Cheshire Cat (Copy) Character Design: Cheshire Cat In building out our characters we looked for textural inspirations to support our sensory themes. The Cheshire Cat was a natural alignment with ideas of vision and colour, and found its form in the swirling diffusion of ink in water. The evolution of the character is seen above, with the production version at right. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1679586014269-JDNOFE0WF0443Z7S8CI3/flowers.png Creative Direction - Mixed Reality: Waking Wonderland - ENVIRONMENT DESIGN: THE GARDEN (Copy) ENVIRONMENT DESIGN: THE GARDEN Our environments reimagined iconic Wonderland through an immersive, experiential lens. The Garden of Live Flowers (seen above in early concepting (left) and final production (right) plays on scale and colour, rising up around viewers as they navigate the space. Below, we see the evolution of Alice’s Drawing Room from Through the Looking Glass, where reflections lead to surreal, parallel worlds. https://images.squarespace-cdn.com/content/v1/5c2fee74c3c16ae3e3d3d855/1679585849691-PVUELFORNPP3YBBFVT5R/library.png Creative Direction - Mixed Reality: Waking Wonderland - RESULTS (Copy) RESULTS The experience is currently live at Illuminarium in Toronto, where it has been embraced by audiences of all ages.