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    <loc>https://martyflanagan.ca/about</loc>
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    <lastmod>2026-03-19</lastmod>
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      <image:title>About - About Me</image:title>
      <image:caption>I'm an award-winning creative technologist focused on the strategic and ethical implementation of generative AI. With a background developing content for emerging platforms, I bring a nuanced understanding of audience needs to innovative modes of storytelling. Today, my work spans generative AI production for broadcast with Cream Productions and public-facing work on AI literacy, governance and digital culture with Paradigms and McGill’s Centre for Media, Technology and Democracy. My work has been recognized at the Emmys, Webbys, Canadian Screen Awards, Digis, Peabodys, and elsewhere. I’ve spoken at a range of industry events including Realscreen Summit, the imagineNATIVE Film Festival, and Toronto Metropolitan University’s Transmedia Zone, and served as a jury member for the AToMiC Awards and the Canadian Screen Awards. Beyond digital, my writing has appeared on television and in print for Teletoon, MuchMusic, The Walrus Magazine, and more.</image:caption>
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      <image:title>About - About Me</image:title>
      <image:caption>I'm an award-winning creative technologist focused on the strategic and ethical implementation of generative AI. With a background developing content for emerging platforms, I bring a nuanced understanding of audience needs to innovative modes of storytelling. My work has been recognized at the Emmys, Webbys, Canadian Screen Awards, Digis, Peabodys, and elsewhere. I’ve spoken at a range of industry events including Realscreen Summit, the imagineNATIVE Film Festival, and Toronto Metropolitan University’s Transmedia Zone, and served as a jury member for the AToMiC Awards and the Canadian Screen Awards. Beyond digital, my writing has appeared on television and in print for Teletoon, MuchMusic, The Walrus Magazine, and more.</image:caption>
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    <loc>https://martyflanagan.ca/aireel-1</loc>
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    <lastmod>2026-11-13</lastmod>
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      <video:title>AI Reel (Copy)</video:title>
      <video:description>AI Reel (Copy)</video:description>
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      <video:title>AI Reel (Copy)</video:title>
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    <lastmod>2026-11-13</lastmod>
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    <loc>https://martyflanagan.ca/my-work/highrise-68jza</loc>
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    <lastmod>2026-11-13</lastmod>
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      <video:title>My Work - Interactive Documentary: Highrise: Universe Within</video:title>
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    <loc>https://martyflanagan.ca/my-work/highway-of-tears</loc>
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    <lastmod>2026-11-13</lastmod>
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      <image:title>My Work - Immersive Documentary: Highway of Tears - Production Still: On Location (Copy)</image:title>
      <image:caption>Production Still: On Location The film was shot in and around Smithers, British Columbia over the course of three days.</image:caption>
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      <image:title>My Work - Immersive Documentary: Highway of Tears - Production Still: Drone Team (Copy)</image:title>
      <image:caption>Production Still: Drone Team A drone team was employed to capture aerial footage of the highway, to lend context to the story of Ramona Wilson’s disappearance.</image:caption>
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      <image:title>My Work - Immersive Documentary: Highway of Tears - Event Photo: MMIW Public Forum (Copy)</image:title>
      <image:caption>Event Photo: MMIW Public Forum The virtual reality piece was used to augment a cross-Canada series of town hall events hosted by CBC’s The Current, inviting community discussion around the issue of Missing and Murdered Indigenous Women.</image:caption>
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    <loc>https://martyflanagan.ca/my-work/insidious-3</loc>
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    <lastmod>2026-11-13</lastmod>
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      <video:title>My Work - Virtual Reality: Insidious 3</video:title>
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  <url>
    <loc>https://martyflanagan.ca/my-work/the-fork</loc>
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    <priority>0.5</priority>
    <lastmod>2026-11-13</lastmod>
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      <image:title>My Work - Brand Campaign: TheFork - Out of Home (Copy)</image:title>
      <image:caption>OUT OF HOME Our series of out of home spots leveraged these moments in isolation, capturing a sense of spontaneity and specificity. Copy was snappy and spare, phrased as a toast in celebration of shared experience.</image:caption>
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      <image:title>My Work - Brand Campaign: TheFork - EXECUTION (Copy)</image:title>
      <image:caption>EXECUTION The campaign was rolled out across digital and print platforms in 2023, including station takeovers in the London Tube and Stockholm Metro. The brand spot has been recut into a range of lengths with alternate voiceovers to increase contextual relevance in different markets and settings. All elements have been translated into Dutch and Swedish and the campaign is currently live across the Netherlands, Sweden, and the UK.</image:caption>
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      <image:title>My Work - Brand Campaign: TheFork</image:title>
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      <video:title>My Work - Brand Campaign: TheFork</video:title>
      <video:description>My Work - Brand Campaign: TheFork</video:description>
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    <loc>https://martyflanagan.ca/my-work/waking-wonderland-tlwjm</loc>
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    <lastmod>2026-11-13</lastmod>
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      <image:title>My Work - Mixed Reality: Waking Wonderland - Character Design: Cheshire Cat (Copy)</image:title>
      <image:caption>Character Design: Cheshire Cat In building out our characters we looked for textural inspirations to support our sensory themes. The Cheshire Cat was a natural alignment with ideas of vision and colour, and found its form in the swirling diffusion of ink in water. The evolution of the character is seen above, with the production version at right.</image:caption>
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      <image:title>My Work - Mixed Reality: Waking Wonderland - ENVIRONMENT DESIGN: THE GARDEN (Copy)</image:title>
      <image:caption>ENVIRONMENT DESIGN: THE GARDEN Our environments reimagined iconic Wonderland through an immersive, experiential lens. The Garden of Live Flowers (seen above in early concepting (left) and final production (right) plays on scale and colour, rising up around viewers as they navigate the space. Below, we see the evolution of Alice’s Drawing Room from Through the Looking Glass, where reflections lead to surreal, parallel worlds.</image:caption>
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      <image:title>My Work - Mixed Reality: Waking Wonderland - RESULTS (Copy)</image:title>
      <image:caption>RESULTS The experience is currently live at Illuminarium in Toronto, where it has been embraced by audiences of all ages.</image:caption>
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      <video:title>My Work - Mixed Reality: Waking Wonderland</video:title>
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    <loc>https://martyflanagan.ca/my-work/ai-motion-reel</loc>
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    <priority>0.5</priority>
    <lastmod>2026-11-13</lastmod>
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      <video:title>My Work - AI Motion Reel: Bird's Eye View</video:title>
      <video:description>A sampling of my motion work in AI, with most shots originally generated for broadcast TV. Images by Nano Banana Pro / ChatGPT Image 2; video by Seedance / Kling / Gemini; music by Suno.</video:description>
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