About Me
I’m an award-winning writer and Creative Director focused on digital media & advertising. My work is most interested in emotional context: What feeling does an experience evoke? What is it saying that feels true? My goal is to answer these questions with clarity and wit, building experiences that are meaningful, memorable, and deeply felt. This approach has guided category-defining brand work and original projects across a range of platforms.
My work has been recognized at the Emmys, Webbys, Canadian Screen Awards, Digis, Peabodys, and elsewhere. I’ve spoken at a range of industry events including Realscreen Summit, the imagineNATIVE Film Festival, and Toronto Metropolitan University’s Transmedia Zone, and served as a jury member for the AToMiC Awards and the Canadian Screen Awards.
Beyond digital, my writing has appeared on television and in print for Teletoon, MuchMusic, The Walrus Magazine, and more.